I was growing up I used to enjoy spending time with my Dad attending race
meetings at the Dubbo Greyhound Racing Club. While at the meetings, I would
grab a race book and try and pick a few winners and Dad would give me a dollar
to put a bet on a dog. I am sure the bookies loved to see me coming because I
was drawn to the dogs with big odds. As logic would dictate, I don’t remember
many of my bets on long-priced dogs ever coming to fruition and when
complaining to Dad one day, he made the simple statement. “A short-priced
winner is better than a long-priced loser.”
thought of that statement recently when I was asked the most common question
that I have been asked in my twenty-seven years of selling technology. “Should
I buy widget X now or wait until widget Y comes out at some indefinite point in
the future?” Rephrasing my Dad’s words, the best technology to buy is the
technology that is currently available. Sure, there will be something better
that hits the market at some indefinite point in the future and there will be
advantages to the new product. The business models of technology companies rely
on the fact that they will keep innovating and improving so they can keep
selling more products. Will the advantages be worth it? I hope so and history
has proven that mostly they are. The real question though is whether you should
put your needs on hold while you wait for that next big thing.
you do, then you will never make a purchase. As soon as that next version comes
out, there will be another ‘next version’ in the pipeline. And another and
that we have established that you shouldn’t put your life on hold and wait for
the next big thing to arrive, the real question is to decide when you should
upgrade your technology. Your decision should be based on one of two items.
Desire or productivity. If you want a new feature offered by technology that is
currently available, and you can justify the cost, then don’t wait. The sooner
you make the purchase then the sooner you can start using that new feature.
That might be the features of a new camera or the battery life of a new
notebook or the charging option on a new phone. It might just be that you like
the look of it. It is your money and if it gives you pleasure to buy the latest
device, don’t hold back.
second reason you should upgrade, and the most common business reason, is
productivity. Time is the most valuable resource we have and one of the
advantages of new technology is that it gives us the ability to be more
efficient and do more in less time.
back many years and think of the introduction of the facsimile machine (or fax
machine). It was 1964 when Xerox introduced and patented the first commercial
fax machine (under the name of Long Distance Xerography). Their next model was
closer to what we consider a normal fax machine. It was called the Magnafax
Telecopier and weighed a massive 21kg. It could be connected to any standard
telephone line and could transmit a one-page document in ‘only’ six minutes.
Fast forward to the late seventies and fax machines were replacing the postal
service. Sending a letter would take days compared to sending a fax in minutes.
E-mail was introduced and now the minutes was reduced to seconds. When the
first fax machines were introduced, I am sure many people said they were going
to wait until the quality was better or the machines weighed less or the
transmission was quicker. All of those things did happen but meanwhile the
early adopters were taking advantage of the technology that was available at
always want better and we never want to waste our money so the simple answer to
when should I upgrade my technology is today! The best technology in the world
is the technology I can use rather than the technology that I can only dream