Sales & Marketing Archives - Mathew Dickerson

Threaten your sales staff to generate additional sales? TechGenix Reseller Ramble 6

TechGenix Reseller Ramble

I read with interest recently that the Financial Consumer Agency of Canada has just started a business practices probe to review sales tactics after allegations that some bank staff chasing lofty sales goals have felt pressured into behaving unethica…

2017

Resellers, excuses just don’t cut it

CRN From the Coal Face

No matter how good your excuses, most customers don’t want to hear them. My children are going against the Aussie trend and are not yet convinced that they need to eat, sleep and breathe cricket for the entire summer. Through a series of compul…

2014

Winning the hearts and minds of the platform-agnostic

CRN From the Coal Face

Under-30s do things their own way. The rest of us can either work out how to do business with them – or miss out Regular readers of my column will know that I spurn the concept of creating a list of resolutions for the New Year, with statistics…

2014

Marketing must have a clear target in sight

CRN From the Coal Face

Machine gun campaigns too pricey for SMBs. From a marketing perspective, one of the most important components is to understand the demographics of your clients. You can’t be all things to all people so don’t try to be. I often see busines…

2012

Offer an experience the internet can’t

CRN From the Coal Face

Retailers bemoan the loss of sales to customers shopping online but there is something they can do about it besides just praying for salvation. Some retailers feel that trying to combat online shopping is like trying to stop a tsunami with an umbrell…

2011

You need to sweat the little things

CRN From the Coal Face

Seemingly little things do count. Returning phone calls from your clients, for instance, can bring a huge return A recent survey that caught my eye recently noted the percentage of phone messages that go unreturned in business. I really don’t k…

2011

Opinion: A peacock’s tail tells a good story

CRN From the Coal Face

A lesson from the birds – have something to shout about, and shout loudly. The Indian peacock has beautiful blue-green plumage in its train with a series of eyes that look magnificent when the train is fanned open. Many of the brilliant colours…

2010

Converging on the ridiculous

CRN From the Coal Face

There must be aliens out there providing alternative definitions of our reseller jargon for ordinary people. You may think this article is a work of fiction when you read the next sentence. I was recently at a birthday party for a friend of mine&#823…

2010

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Threaten your sales staff to generate additional sales? TechGenix Reseller Ramble 6

Resellers, excuses just don’t cut it

Winning the hearts and minds of the platform-agnostic

Marketing must have a clear target in sight

Offer an experience the internet can’t

You need to sweat the little things

Opinion: A peacock’s tail tells a good story

Converging on the ridiculous

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