November 2020

When we purchase products, we should be thankful for the Innovators. Everett Rogers released his Diffusion of Innovations book in 1962 but his hypothesis is still used today for the methodology of adoption of any new idea, in particular tec…

My daughter came to me this morning and asked if she could use the milk in the fridge on her porridge. “The expiry date was yesterday,” she said. “Is it safe to use?” I did as any caring parent who wanted to avoid an early morning trip to the…

Back in 2015 I thought I was being very clever. Handing out a 90mm x 55mm card with my details on it seemed a little old-fashioned in a modern digital age…but many people still believed business cards were the single greatest marketing tool availab…

I try not to stand naked in front of strangers. Actually, I try and avoid doing it in front of friends as well! The problem is, that fear of being seen in the nude is impacting our health – particularly with men. Only 40 per cent of men over the ag…