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Marketers and businesses the world over will quote the effectiveness of word-of-mouth advertising (WOM). For example, 92 per cent of people trust recommendations from friends and family over any other type of advertising. 74 per cent of consumers ide…

It was a lovely afternoon many summers ago when I was enjoying a bicycle ride beside the river with my children. One of the kids decided a race to a tree in the distance would be a good idea, and we all sprinted to the target. When we stopped, I had …

Going back to the future for electric vehicles. Tech Talk Column 266…

How big is too big for a TV? Tech Talk Column 265…

Quick! Check that Voicemail…or maybe don’t. Tech Talk Column 264…

If you won a Gold Medal at the Olympics up until 1912, you would have received a medal made from solid gold. Olympic medals have a minimum size of a 60mm diameter and a 3mm thickness so, at those minimum sizes, the value of gold in one of those medal…

When I am asked about the concept of electric vehicles, there are two questions that are always the first asked. Range and charge time. If I was discussing an internal combustion engine vehicle (ICEV) with anyone, these two questions are not high on …