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Regardless of what you think of Apple as a company, it is hard to argue one point. They know how to market. For the exposure and product recognition they have, they spend significantly less on advertising than their competitors or other major organis…

I remember being a naïve eighteen-year-old and walking into a Sydney pub with some of my newly minted University friends. We had ended up in Redfern before Redfern was a trendy place to live and I couldn’t work out why there was a guy…

On 27 June 1973 the eighth movie was released in a franchise that was becoming increasingly popular with a total of 24 movies in the series now. This movie was the first to feature the actor that played the lead role for seven movies – more tha…

Earlier this year we saw the announcement that Amazon will launch in Australia with local warehousing. In the Internet connected world we live in, you can, of course, already buy a huge number of products from Amazon but there is then a delay from th…

Once upon a time the owners of media outlets would sweat on the latest survey results for TV viewing habits or radio ratings or official circulation numbers for newspapers. These numbers were interesting for the general population – how many pe…

My eldest daughter lives in a residential college at a University in Sydney. As with most groups of people in their late teens and early twenties, they enjoy themselves. This might involve parties or dancing or maybe even a few drinks. Probably not a…

I regularly joke that we can do so much with our smartphones that we often forget that we can still talk to people on them! When Alexander Graham Bell filed US Patent Number 174,465 on 14 February 1876, he may have had an inkling of how the telephone…

The last bastion of escape from the connected world we live in is about to disappear. As much as I love my technology and the idea that we are all connected in so many different ways – no matter where we are or what we are doing – there i…

Think streaming services and in the music industry Spotify and Pandora immediately come to mind. In less than nine years, Spotify has secured over 100 million users. With over 30 million songs available it has been incredibly successful in creating a…

The pressure on a batsman as he walks to the crease in the second innings if he has managed a duck in the first innings is immense. No batsman wants to walk back to the dressing room with a pair to his name. Less so a ‘king pair’ with a g…

Over the last two weeks I have spoken about data and how the size of data is defined. One issue that is always an issue when it comes to data on your computer is when it comes time to update or dispose of a PC. The data that is on a local hard drive …

Last week I went into great detail about what data is and how it is measured. For the sake of a refresh, I estimated that for an average user, 1GB may equate to 20,000 Word documents or 250 photos or 5 videos of 30 seconds in length. That is a very s…